Getting China and India Right, by Anil Gupta and Haiyan Wang
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Many multinational corporations think of China and India largely for off–shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of consumers there and to leveraging the complementary strengths of each country to achieve global dominance.
With their enormous populations and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:
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Megamarkets for almost every productand service
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Platforms to dramatically reduce a company′s global cost structure
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Potential hubs to transform a company′s global technology and innovation base
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Springboards for the emergence of new fearsome global competitors
Organizations that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today′s markets and resources in China and India, this game–changing book lays out a strategic action plan for organizations that want to emerge as global leaders in tomorrow′s marketplace.